Florence and The Machine
Most prized possession: Black leather jacket by Doma I got almost 6 years ago
: “Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”- Mark Twain
About the Store
: Briana Rene
: Unique clothing and accessory brands both local and around the world
Inspired by: Men's wear for women
Best Selling Item: Handmade Saako Scarves from Barcelona
Store Must Have: Leather wrap bracelet by Briana Rene
: "Everyone has to invent his/her own thing"-Karl Lagerfield
Owner/Designer Briana Ellison has worked in the fashion
industry for over 10 years. Although her experience ranges from sales and
management to wholesale and production her true passion has always been working
face to face with customers in a small boutique setting. She enjoys making the connections with
people and building long lasting relationships with her clients. "Meeting people who truly
appreciate my vision and the items I have hand selected for my store is what
makes owning my own shop all worthwhile!"
In 2009 she started her own jewelry line. After growing her successful line it is
no wonder then, at the request and encouragement of loyal friends and family,
she made the obvious decision to open her own boutique.
When opening up her store in July 2011 Briana and her
father did everything short of welding to create an extraordinary environment
for her visitors. Briana came up
with the designs and ideas and her Dad brought them to life. "I spent a lot of my childhood
hanging out in the garage with my dad while he would work on various projects,
so it seemed only fitting that at some point we would be back in the garage
building fixtures for my own store."
She has her father to thank for her entrepreneurial spirit and drive to
get out there and make it happen.
"My father started his own restaurant when he was 22 and he just
celebrated his 40th year of business.
His dad helped him build the tables and chairs to his store back in the
70's. I am truly following in his
footsteps and can only hope to one day be celebrating my 40th year in
In addition to the talents her dad bestowed on her,
Briana has her mother to thank for her unique sense of style and love for all
things fashion related. Her love
for fashion began at a very young age.
Her mother has impeccable taste and to say she loves to shop is an
understatement. "I remember
being a little girl and always going to Nordstrom’s with my mom and watching
her try on shoes and thinking I wanted to wear the same shoes as her when I
grew up". She made sure that
growing up I always had the most stylish outfits and I have her to credit for
my love of fashion and beautiful things.
It is Briana’s absolute pleasure to share unique lines
from around the world rarely seen here in the OC. It is her hope you will stop in and experience the first
ever Briana Rene for yourself.